Columbia Road Shops will be celebrating London Day of the Dead Festival on 31st October 2026 from 12pm onwards. Expect a procession, a beauty parlour and a mariachi band, and the colour walk people on the day.
Despite its name, Mexican Day of the Dead is a joyful celebration of life, death and remembrance. Traditionally, it is believed that the spirits of ancestors return to visit the living.
Flowers are central to the celebration, particularly marigolds, whose colour and scent are said to help guide the dead home. They also remind us of the transience of life — making Columbia Road, famous for its flower market, a natural home for the festival
The Day of the Dead is, despite its name, a joyful celebration honouring the passing of loved ones. On this day it is believed that the spirits of the ancestors return. They are honoured and remembered by their families and friends on Earth. Flowers are an intrinsic part of the festival.
Yellow flowers, such as marigolds, are used to decorate homes so the spirits can find their way home. Flowers symbolise the transience of life.
We will be celebrating with the introduction of our new packaging for our floral collection, the packaging designed to echo the colour of the hand tied satin ribbon on each bottle, adding the finishing touch to this exquisite fragrance collection and elevating the presentation making it perfect for gifting.
